How to be better at… starting a new blog.

*Ahem.*

Er… anybody there?

Not exactly an auspicious way to start communication in any channel – be it a new blog, Twitter account or verbal conversation. Instead, tell a story, create interest – above all assume an audience. No-one wants to read shoe-gazing soliloquies.

Whilst there will be some people other than your mother who are fascinated by [...]